To create a Paint brand focused on Eco friendly values, with the audience of home DIY-ers, contractors, and first home buyers in mind. Project requires 3 can designs, with accompanying tools with their own design system in place as well
Method:
Focusing on a central vector illustration of kelp, I decided to reframe the issue of Kelp loss as a fiscal issue considering its effects on the environment and economy. This keeps the topic relevant to audiences who live anywhere in the world, and keeps the framing fresh considering there is already plenty of other infographics on how kelp loss affects local oceanic habitats.
